This information was provided during my TIMS7301 course at the University of Queensland. I would like to share it with my network because I believe it could be useful for others who are interested in the field of management or entrepreneurship.
The article shares an entrepreneurial strategic compass in order to provide guidelines for businesses or individuals with limited resources who wish to launch a new product without wasting too much time. Consideration of four factors, including target customers, technologies, organisational identity, and competitors, can help a business determine which strategy to implement, according to the entrepreneurial strategic compass.
https://hbr.org/2018/05/strategy-for-start-ups
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